Each BookBub Featured Deal is emailed to our subscribers one time, on the date you’ve confirmed on the Partner Dashboard. When you confirm the date of your Featured Deal, you’ll select a deal end date, which will determine how long your deal will remain available on our website.
Promotion lengths for Featured Deals vary, and often depend on an author’s specific goals for the promotion. The biggest boost in sales and downloads from BookBub subscribers usually occurs within the first 24-48 hours after the email is sent, and they typically trail off about four days later.
You can find out more about different promotion length strategies here.