BookBub Ads Billing

Advertisers are currently billed for BookBub Ads campaigns in one of two ways:

• Automated billing. Advertisers enter their credit card, debit card, or PayPal account details directly in the Partner Dashboard, and are charged at regular intervals for any ads that run. This is the default option for most advertisers. Advertisers who have this option turned on will be automatically prompted to enter payment, and no action is required on the advertiser’s part.
• Monthly invoicing. A small number of advertisers will be invoiced for their campaigns on a monthly basis. If you are not prompted to use automated billing, an invoice will be sent to the email address associated with your BookBub account for any charges accrued in the previous month near the first day of the month.

Automated Billing

Once you enter your credit card number or PayPal account details, your payment method will be verified and stored via a secure third-party payment provider.

Automatic payments allows you to pay for your campaigns at regular intervals. You will be charged each time (1) your outstanding balance exceeds your billing threshold amount and (2) it’s the first day of the month and you have an outstanding balance.

Your payment threshold will initially be set at a relatively low amount (no more than $100). As you run more ad campaigns, it may increase so that you are charged at less frequent intervals (this will happen automatically, and no action is required on your part). You can see your billing threshold amount on the Ads Billing page in your Partner Dashboard.

Let’s say an advertiser has a threshold of $100 and spends $150 on Ads in one month. They would be charged $100 whenever their balance surpasses $100. They’ll then be charged for the remaining outstanding balance of $50 on the first day of the following month.

In a second scenario, let’s say an advertiser has a threshold of $100 and spends $75 on Ads in one month. In this case, since they didn’t spend more than their billing threshold, they’ll be charged the outstanding balance of $75 on the first day of the following month.

You will only be charged when your outstanding balance exceeds your threshold, but reporting delays can cause charges to be slightly higher than your threshold amount (for example, you may receive a charge of $102 even if your threshold is $100). However, you will never be charged more than the daily or total budget you set for a campaign, or for campaigns that have not run.

What happens if my payment method fails?

If we are unable to successfully charge your payment method for your outstanding balance, your live ad campaigns may be temporarily paused until you can update your payment method. You can update your payment method at any time here. We will automatically restart your campaigns once we have successfully charged your updated payment method.