How much do New Release Alerts cost? New Release Alerts are free! However, only authors who have added their new release to their BookBub Author Profile will be able to take advantage of this product. If you don’t have a profile yet, you can claim yours here. Updated on March 11, 2019 Was this article helpful? Yes No Related Articles How many readers will receive my New Release Alert? How do I make sure my book gets a New Release Alert? When should I add my preorder book to my Author Profile? Which books are eligible for New Release Alerts? What are New Release Alerts?