Where can I see campaign stats for each of my author targets?
You can view the impressions, CTR, eCPM, and eCPC of each author target in a campaign on the Ad Details page. This allows you to quickly and easily compare reader engagement and cost between your author targets.
To find these stats, select “View Details” from the action dropdown for a campaign on the My Ads page, then navigate to the “Aggregate Stats” tab to view stats by author target:
Why don’t my author stats add up to the overall campaign stats?
You may find that the total number of impressions or the average CTR of your author stats are higher than your overall campaign stats, or that the costs are lower. This happens when a reader who sees an impression of your campaign falls into the audience of two or more of the authors you are targeting, and is a result of the way we calculate data in the author stats table.
If one reader is a fan of multiple authors that you’re targeting, their impressions and clicks will be recorded for every author whose “reader” audience they fall in — but they’ll only be included in the overall impression count and CTR once. So when you see those individual targets’ stats are higher than the overall stats, it means there was overlapping author interest from the readers who engaged with your ad.
As an example: let’s say your campaign targeted authors A and B, and served one impression each to readers 1, 2, and 3. Reader 1 is only a fan of author A; reader 2 only of author B; reader 3 is a fan of both authors. Now let’s say only reader 3 clicked on your ad. One click out of those three impressions = 33.3% CTR for your campaign.
If we break this campaign performance down by author target, each individual author served two impressions: author A served one impression each to readers 1 and 3; author B served one impression each to readers 2 and 3. Reader 3’s click registers for both authors A and B, and because each author target served only 2 impressions, that 1 click translates to a 50% CTR for each target.
If you have any further questions about how to interpret your campaign stats, please contact our team and we’ll be happy to help!