• How are ads priced?

    Because BookBub Ads are served through an auction, the cost of running ads depends on the details of each particular campaign and the other advertisers competing in the auction at any given time. Advertisers set their own budget and bid for each BookBub Ads campaign. The budget determines how much…

  • What options do I have for controlling how long my ad runs?

    You can choose to run your ad continuously or set a fixed period of time for your campaign to run. If you choose to run your ad continuously, it will serve up to the daily budget amount you’ve designated every day until you manually turn it off. If you choose…

  • Will I be able to see my ad when it’s live?

    Depending on your ad targeting, the other live ads in our auction at any given time, and your own subscription preferences, you may not see your live ads in your own BookBub emails or on BookBub.com. The number of impressions in your ads dashboard will tell you how many readers…

  • How does BookBub determine where and when my ads run?

    BookBub Ads appear in dedicated spaces at the bottom of BookBub’s emails and on BookBub.com. A real-time auction determines which ads are served at any given time. When you create a campaign, you decide which readers you want to target and how much you’re willing to pay for an impression…

  • What can I advertise with BookBub Ads?

    Partners can use BookBub Ads to promote books—including full-priced books, discounted books, new releases, backlist books, audiobooks, novellas, single-author box sets, multi-author box sets, and short stories—and to grow their BookBub followings.BookBub reserves the right to pause or cancel a BookBub Ads campaign for any reason. You can read the…

  • What’s the difference between New Releases For Less and a New Release Alert?

    New Releases for Less and New Release Alerts are two different email tools our partners can use to let BookBub members know about newly-released books, with completely different audiences, eligibility requirements, and costs. New Releases for Less is a weekly email highlighting editorially-curated ebook releases at low prices in readers’…

  • What are New Releases For Less?

    Our weekly New Releases for Less email highlights a curated collection of low-priced new releases. Our editorial team hand-selects the ebooks to feature each week from hundreds of partner submissions. Learn more about which books are eligible to be submitted here. Each feature is sent to millions of readers interested…

  • Why would I discount my book or offer it for free?

    Discounting your book for a limited time can be an excellent way to gain new readers and boost sales. You can read more about the potential benefits of discounting your book here: Why Smart Authors & Marketers Discount Their Books Book Marketing Goals You Can Achieve with Price Promotions 5…