No. In fact, you will often pay far less than your bid price. Your bid is the maximum that you would be willing to pay for impressions or clicks. You will always pay the price of the second-highest bid, even if that is much lower than your own bid.
Will I always pay my full bid price?
Updated on March 10, 2019
Need more help?
Can’t find the answer you’re looking for? Get in touch with our team!Email support