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Will I ever pay more than my budget?

No. BookBub Ads automatically turns off your campaign when you hit your budget. If you’re running a continuous campaign with a daily budget, your ad will stop serving when you’ve hit your budget for the day and resume serving the next day. If you’re running a campaign with fixed dates, it will stop serving if you hit your total budget before the end date.

Updated on March 10, 2019

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