No. BookBub’s auction ensures that advertisers do not bid against themselves.

New bids are immediately submitted to the auction, and results are updated hourly in the BookBub Partner Dashboard. We recommend waiting up to 24 hours to see how a new bid or updated targeting is impacting your overall results.

This most likely means that you’re targeting too broad an audience. Refine your targeting by adding specific authors, categories, regions, and retailers to make sure you’re reaching the most relevant audience. It could also mean that your creative isn’t engaging enough. Make sure that the text in your ad is…

If you’re running a CPM campaign, this most likely means that your bid is too low for the audience that you’re targeting. You can increase your bid or change your targeting to win more impressions. If you’re running a CPC campaign, either your bid is too low or your ad’s…

BookBub Ads and Featured Deals are completely separate — anyone interested in reaching BookBub readers can create a BookBub Ads campaign, and running an ad won’t impact a book’s consideration or eligibility for a Featured Deal. Additionally, none of our Featured Deal requirements apply to BookBub Ads. For example, you…

300×250 pixels. You can create an ad by selecting Build New Creative in the ad form, then filling out the form that appears. When uploading a book cover to the creative builder, use a cover image that is 115 pixels wide to ensure the best possible image quality. Alternatively, you…

If you win an impression in a reader’s Monday deals email, for example, your ad will appear every time that same reader opens that particular email again for the next few days. However, you will only be charged for the first impression from that reader, and not any repeat impressions…

No. In fact, you will often pay far less than your bid price. Your bid is the maximum that you would be willing to pay for impressions or clicks. You will always pay the price of the second-highest bid, even if that is much lower than your own bid.

No. BookBub Ads automatically turns off your campaign when you hit your budget. If you’re running a continuous campaign with a daily budget, your ad will stop serving when you’ve hit your budget for the day and resume serving the next day. If you’re running a campaign with fixed dates,…

The minimum total budget for a BookBub Ads campaign with fixed dates is $1. For continuous ads, the minimum daily budget is also $1.