Support Center

How does BookBub determine where and when my ads run?

Last Updated: Jan 15, 2019 11:28AM EST
BookBub Ads appear in dedicated spaces at the bottom of BookBub's emails and on A real-time auction determines which ads are served at any given time. When you create a campaign, you decide which readers you want to target and how much you’re willing to pay for an impression (one opened email or web page = one impression) or for a click from those audiences. When a reader opens an email from BookBub or visits a page on our website, we serve the ad of the highest bidder targeting that particular reader at that moment.

Currently, only BookBub Ads using cost-per-click (CPC) bidding are eligible to appear on Ads using both CPC and cost-per-thousand-impression (CPM) bidding are eligible to appear in BookBub emails.
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