Support Center

For a CPM ad, if a reader sees my ad more than once, how many impressions am I charged for?

Last Updated: Apr 04, 2018 01:46PM EDT

If you win an impression in a reader's Monday deals email, for example, your ad will appear every time that same reader opens that particular email. However, you will only be charged for the first impression from that reader, and not any repeat impressions of that reader’s Monday email.


Note that if you win impressions on multiple days, and the same ad appears for the same reader in a different email at a later date — say, Tuesday’s deals email — you will be charged for the additional impression in that new email.

Also note that BookBub automatically limits the number of times your ad is shown to the same reader.
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